Burberry and the Sartorialist (Scott Schuman) have collaborated on a project called "The art of the trench". The site is an extensive series of Photograph's Scott has taken of people wearing Burberry Trench coats. Its pretty brilliant. My favourite is the picture of Garance Dore Rocking the Trench with the NY Yankees hat, but there are several other really good ones. What a better way to market a product than to let it sell itself on real people in real situations. Not that I think Hermione's new campaign for the brand is by any means bad (I think its quite good actually) this is just another great strategy.
Check out the site by clicking on the image.
Also check out Garance's blog, it is rather brilliant in itself. She is also an incredibly nice person if you happen to meet her!